Following the polonium poisoning murder of Alexander Litvinenko in Itsu, a London sushi restaurant chain, the competing Yo! Sushi chain has announced franchise agreements to open up locations in Russia. Let’s hope their brand fares better!
From the FT:
Robin Rowland, Yo! Sushi’s chief executive, was on a flight to Moscow last November when the story broke that Itsu, a UK rival, had been forced to close its Piccadilly branch at which traces of polonium-210 were found after the poisoning of Alexander Litvinenko. Rowland’s Russian hosts were greatly amused when he walked through the door. However, he insisted that their jokes about his coming to Moscow to make a payment for the nobbling of a competitor were merely an example of Russian black humour.