An image with an unpleasant odor By Grigory Pasko, journalist In European countries I’ve lived in many different hotels; eaten in many different restaurants and more modest eateries, but everywhere I saw one constant: outstanding croissants. In Moscow, by the way, they have appeared as well. But for some reason, nobody’s advertising them. They’re just another kind of bun, crisp-crusted and tasty. What’s to advertise? The reader can no doubt easily recall another dozen things that don’t need advertisement. For example, the tap water in European countries. Good things, as a rule, don’t have any need for advertisement. But goods that are rotten, have an unpleasant odor, “sturgeon of second-rate freshness”, as we say… that’s something else entirely.