PepsiCo Makes a Big Purchase in Russia

Today’s news of PepsiCo’s significant planned purchase of a majority stake in the Russian juice company Lebedyansky is another indication of the buoyant enthusiasm of Western firms to compete with their rivals for Russia’s booming consumer market. Lebedyansky controls more than 30% of the juice market in Russia, giving PepsiCo a leg up on Coca-Cola, which controls a little over 20% of the market thanks to a major acquisition in 2005.