There’s a very interesting article on euobserver.com about Russia’s attempts to re-brand itself as a benign global power in the eyes of Brussels.  The piece reports that news agency Ria-Novosti has apparently engaged the services of low-profile PR consultancy RJI Companies to assist it in softening Russia’s image in Europe, in order to justify it having a large say in global affairs.  Apparently a sub-section of this campaign revolves around Stalin rehabilitation and a Soviet makeover:

Russian news agency Ria Novosti is rolling out a new public relations campaign in the political capital of the European Union which, according to sources in the PR industry, aims to justify Russia’s great power ambitions and improve the image of Joseph Stalin.

The state-owned news agency has teamed up with a little-known Washington, London and Zurich-based consultancy called RJI Companies and is trying to recruit one of the top 10 PR firms in Brussels to put the project in play.

The primary contract involves organising a high-level conference about the Arctic to take place in Moscow in late November. The Arctic event is to portray Russia as a good egg on environmental and energy policy and is likely to be followed up by similar conferences in the Middle East and the Far East next year. An RJI Companies agent in September in Brussels pitched the project to a major PR firm, saying that the aim of the second contract is to help portray Russia as a benign great power entitled to negotiate with the likes of the US, China and the EU on global security and energy issues.