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Video: The Rebranding of Yanukovych

Is it just me, or has there been a major rebranding of Viktor Yanukovych in this electoral campaign?  In the video news clip below and in several interviews with the Western press, the once fiery anti-Orange politician now seems focused on emphasizing the “responsibility” of his approach, hard working substance over his rival’s style, and commitment to the rules and expectations of international legal frameworks.  Perhaps the rebranding shows that Viktor is finally taking the advice of his imported campaign advisers