Free cheese or Marketing, Russian style Grigory Pasko, journalist Если Вы хотите прочитать оригинал данной статьи на русском языке, нажмите сюда. This morning I got a phone call at home from Galina Starozhilova, an employee of the municipality of Maryino, who invited me to pick up some gift certificates for my son to the entertainment center Fentezi-Park at office No. 4. I thanked her, thinking that I’d have to drop by the municipality some time. But then I remembered that somewhere in the house I’d already seen such a certificate, not used by my son. I found it and started attentively reading everything that was written on it. And here’s what I discovered. Read the fine print: “On Friday, Saturday, Sunday, on holidays and days of school vacations the certificate is not valid!”